MY KNOW HOW 🧠

I specialize in building data-driven marketing ecosystems that connect customer insights, technology, and business impact. My know-how blends marketing strategy, analytics, and hands-on expertise with leading MarTech and AI tools.

💡Skills & Expertise

Marketing Operations Marketing Automation HubSpot (Workflows, Sequences, Chatbots) Segment CDP Zapier Pipedrive Lead Lifecycle Management Lead Scoring Segmentation Campaign Tracking Customer Journey Analytics
Python R Relational DBs (PostgreSQL, SQL) NoSQL (MongoDB, CouchDB) MATLAB Google Analytics 4 (GA4) Power BI Looker Studio Tableau PostHog Reporting & Dashboards
Google Ads Meta Ads LinkedIn Ads SEO SEM Organic Marketing Content Strategy Campaign Optimization A/B Testing Google Tag Manager Audience Segmentation & Targeting Conversion Rate Optimization (CRO)
Machine Learning (Supervised & Unsupervised) Python (Scikit-learn, TensorFlow, PyTorch) Natural Language Processing (NLTK, BERT) Data Modeling & Forecasting Agentic AI Agent Development Kit (ADK) Google Cloud

🏅 Certifications

Marketing & Sales 🎨
Data & Technology 🤖

⭐ Testimonials

Khadija Tahri – Intelligence Manager @ Meta

It was wonderful working with Samaher as her director within the marketing and communications team of TBS Junior Enterprise. She is a motivated and talented team member. She consistently demonstrated a solid work ethic plus a dedication to leading her team towards success.

Her reliability and ability to handle multiple projects have definitely contributed in increasing the performance level of the entity. Her persistence and commitment lead her towards becoming my successor for the upcoming mandate.

For that, Samaher earns my highest recommendation.

Khadija managed Samaher directly

Hamza Badr – Senior Data Consultant @ Keyrus

Samaher, a highly skilled data consultant at Keyrus, comes with my enthusiastic endorsement. Her analytical prowess, empathetic listening, and comprehensive understanding of business and marketing dynamics set her apart.

Samaher’s ability to extract valuable insights from complex data, coupled with her dedication to excellence, make her an indisputable asset. Her commitment to going above and beyond inspires those around her, and I am confident she will continue to make remarkable contributions wherever she goes.

Samaher is sure to exceed your expectations.

Hamza worked with Samaher on the same team

Maissa Larbi – Senior Digital Customer Solutions Consultant @ Keyrus

One of Samaher’s greatest strengths lies in her exceptional data skills. She possesses an in-depth understanding of various data analysis techniques and tools, enabling her to efficiently extract valuable insights from raw data.

Samaher has a keen eye for identifying trends, patterns, and opportunities, and her ability to translate these findings into actionable recommendations has been instrumental in optimizing our marketing efforts. She consistently delivered accurate and well-presented reports, allowing our team to make informed decisions and achieve remarkable results.

Maissa managed Samaher directly

Lydia Hage – Senior Data Analyst @ Keyrus

I had the pleasure of working alongside Samaher for over a year. She is an exceptionally bright and curious person with a genuine passion for marketing and technology. Her ability to stay abreast of industry trends and swiftly grasp the intricacies of various tools greatly contributed to the team’s success.

Samaher’s exceptional work ethic is evident in her meticulous approach to tasks, consistently delivering high-quality results. Her bubbly and cheerful personality not only brightened our workplace but also made collaboration a joy on a daily basis.

I confidently recommend her for her valuable contributions to our team.

Lydia managed Samaher directly