Hi, I’m Samaher Brahem, Sam for short. Nail my full name and I’m impressed. My name, Samaher (سماهر ), is Arabic for a strong, resilient, and principled woman, and it’s a rare name in Tunisia, where I proudly come from 🇹🇳🌶️
I’ve always carried the meaning of my name with me, facing challenges and learning from every experience along the way. I approach life with resilience, curiosity, and a drive for keeping things interesting, both in my personal journey and in the work I love to do.
🎓 Education
My journey in MarTech began in Tunisia, where I completed my Bachelor of Science in Business Administration at Tunis Business School back in 2021. I majored in Marketing and minored in Business Analytics.
As a student, I was part of the international student network Junior Enterprises. I served as Marketing & Communications Director and led a talented team of individuals within TBS Junior Enterprise.
After some years in the professional world, I decided to pursue an MSc in Data Science for Economics at the University of Milan. During the program, I also spent one exchange semester in Belgium at L’École Polytechnique de Louvain. This step represents my commitment to shaping a technical and business-oriented profile I’ve been striving for.
💼 Professional Life
From the moment I started my career in tech, I knew I was in the right place. I’ve had the privilege of working for companies that are pushing the boundaries of what’s possible, and it’s been an incredible journey so far.
I began my professional journey as a Marketing Business Analyst at Advyteam, where I was responsible for analyzing business data and providing insights to drive marketing strategy.
From there, I transitioned to a Digital Marketing Specialist role at Acredius, where I managed digital marketing campaigns and helped the company achieve its marketing goals.
After that, I was a Marketing Data Analyst at Keyrus MEA, where I leveraged my expertise in data analysis and marketing automation to provide insights and help drive the company’s marketing efforts.
During my MSc, I had the chance to intern at Softlab, where I solidifed my growing technical skills with an end-of-studies project that focused on designing and developing a multi-agent HR assistant using Google Cloud’s ecosystem.
Currently, I’m starting a new chapter as a Digital Customer Solutions Consultant at Keyrus Belgium, where I can bring together my analytical, technical, and marketing skills to support organizations in their digital transformation.
☕ Off the clock
Outside of work, I enjoy casual photography and keeping active with the gym – nothing too intense, just enough to feel good. My real passion, though, is exploring food and coffee spots, whether that’s a hidden café around the corner or something I stumble on while traveling. I’m also ticking off a 30 before 30 list, a personal challenge to try 30 new experiences before I hit the milestone (time’s running out 👀)
Got a suggestion? I’d love to hear it!